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Tiger in the Tank

In 60’s Esso launched an brilliant ad compaign to boost the sales. “Put a tiger in your tank” was a slogan created in 1959 by Emery Smith, a young Chicago copywriter. A bit of history of ESSO. Esso was the brand name under which Standard Oil of New Jersey started marketing its products in 1926. In 1972, the name Esso was largely replaced in the U.S. by the Exxon brand while the Esso name remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, while the Exxon brand is used only… Read More »Tiger in the Tank

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