Tag Archives: Ad compaign

Tiger in the Tank

By | December 14, 2021

In 60’s Esso launched an brilliant ad compaign to boost the sales. “Put a tiger in your tank” was a slogan created in 1959 by Emery Smith, a young Chicago copywriter. A bit of history of ESSO. Esso was the brand name under which Standard Oil of New Jersey started marketing its products in 1926. In 1972,… Read More »