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We are not talking about the vines of grapes. But the grapevine which means to heard a thing through unofficial channels rather than the official one’s. You must have heard someone saying “I heard it from the grapevine”. Grapevine has its origins in the telegraph system invented by Samuel Morse for communication. It was initially used mostly by Army. This communication method required miles and miles of wire between the source and destination. These wires had to be supported on the poles erected at specific spaces. The wires hanging on resembled the wires for supporting the grape vines. And hence… Read More »Grapevine

Cherry Picking

Cherry is a fruit which becomes the best part of whatever it is used in. Like the topping in the cake. It is the most desired part of the cake. When ripe they taste luscious and look beautiful. When not ripened they taste sour. The term “Cherry Picking” means to select the best among the lot. It is like taking home the best value for the money. You shift through the lot and opt for the best and reject the one’s which are not the best. Cherry Picking can be deliberate or accidental. For example, in many companies the results… Read More »Cherry Picking

Tiger in the Tank

In 60’s Esso launched an brilliant ad compaign to boost the sales. “Put a tiger in your tank” was a slogan created in 1959 by Emery Smith, a young Chicago copywriter. A bit of history of ESSO. Esso was the brand name under which Standard Oil of New Jersey started marketing its products in 1926. In 1972, the name Esso was largely replaced in the U.S. by the Exxon brand while the Esso name remained widely used elsewhere. In most of the world, the Esso brand and the Mobil brand are the primary brand names of ExxonMobil, while the Exxon brand is used only… Read More »Tiger in the Tank

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