Goji, goji berry, or wolfberry, are popular as super fruit for dieting celebrities. Like many other fruits which are considered as super, claims by sellers are surrounded in controversies.
It has become popular since 2000. It was mainly produced in China and exported to the other countries. It is native to Asia and have been long used in traditional Asian cuisine.
To add as a proof of its magical properties is the story of a chinese man named Li Qing Yuen, who was said to have consumed wolfberries daily, lived to the age of 256 years (1677–1933) some say 190 years.
This claim apparently originated in a 2003 booklet by Earl Mindell, who claimed also that goji had anti-cancer properties. The booklet contained false and unverified claims.
Goji berries are a good source of vitamins and minerals. They contain vitamin C, fibre, iron, Vitamin A, Zinc and antioxidants. These berries are part of cuisine in Asia.